Alessandro Bonacina

Enthusiast
DISC Type : i

Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO) at Amplifon

Milan, Lombardy, Italy

Overview

Alessandro Bonacina is the Global Chief Marketing and Technology Officer at Amplifon, where he leads the integration of marketing, digital, and technology to transform the customer experience. His career at Amplifon has included various leadership roles across marketing and retail. He is an alumnus of Università Bocconi.

Alessandro is focused on launching global campaigns that celebrate the emotional aspect of hearing well and reconnecting with life. He champions projects like Otopad, a patented iPad-based audiometer, to make hearing diagnostics more advanced and accessible.

He drove the development of AmplifonXs patented Otopad, the first iPad-based audiometer, to make hearing prevention more accessible.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Enhanced Customer Experience
He emphasizes leveraging data, technology, and AI to enhance the customer journey and productivity, as highlighted in his collaboration with Salesforce.
Innovative Brand Campaigns
He launches global campaigns, like “The Special Test Rooms, ” that use creative formats to showcase the emotional impact of Amplifon's services and the “wow moment” of hearing well again.
Marketing & Tech Integration
His dual role as CMO and CTO underscores his focus on merging marketing strategy with technological innovation to drive business transformation.

Media Appearances

Marketing Careers in Amplifon - Alessandro Bonacina. Featured in YouTube

See Now

Alessandro Bonacina – Age of Relevance event (Amplifon Group Facebook video). Featured in Facebook

See Now

Our management: leadership with a vision – Alessandro Bonacina profile. Featured in Amplifon Corporate Website

See Now

Work History

3-2024
Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO) at Amplifon
7-2020 - 3-2024
Executive Vice President of Amplifon Americas at Amplifon
3-2020 - 7-2020
Global Chief Retail Officer at Amplifon
2-2017 - 3-2020
Global Chief Marketing Officer at Amplifon
1-2015 - 2-2017
Direttore Marketing e Prodotto at Amplifon

Education

1998 - 2001
Education details unavailable from Università Bocconi
1993 - 1997
Education details unavailable from Liceo Scientifico

More Information

Social Presence :

Prographics :

Exp : 24 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO) at Amplifon
URL has been copied!

Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alessandro

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Alessandro take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alessandro

Personality Compatibility


Other Amplifon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.