Alessandro Bonacina in

Alessandro Bonacina

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Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO) at Amplifon
📍 Milan, Lombardy, Italy

Alessandro Bonacina is the Global Chief Marketing and Technology Officer at Amplifon, where he leads the integration of marketing, digital, and technology to transform the customer experience. His career at Amplifon has included various leadership roles across marketing and retail. He is an alumnus of Università Bocconi.

Alessandro is focused on launching global campaigns that celebrate the emotional aspect of hearing well and reconnecting with life. He champions projects like Otopad, a patented iPad-based audiometer, to make hearing diagnostics more advanced and accessible.

He drove the development of AmplifonXs patented Otopad, the first iPad-based audiometer, to make hearing prevention more accessible.

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Experience
24 Years
Current Role
Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO)
Job Level
Leadership
Location
Milan, Lombardy, Italy
Personality Overview

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Priorities

Topics Alessandro cares about

Enhanced Customer Experience
He emphasizes leveraging data, technology, and AI to enhance the customer journey and productivity, as highlighted in his collaboration with Salesforce.
Innovative Brand Campaigns
He launches global campaigns, like “The Special Test Rooms, ” that use creative formats to showcase the emotional impact of Amplifon's services and the “wow moment” of hearing well again.
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Career

Work history

3-2024
Global Chief Marketing Officer and Chief Technology and Innovation Officer (CMO - CTO)
Amplifon
7-2020 - 3-2024
Executive Vice President of Amplifon Americas
Amplifon
3-2020 - 7-2020
Global Chief Retail Officer
Amplifon
2-2017 - 3-2020
Global Chief Marketing Officer
Amplifon
1-2015 - 2-2017
Direttore Marketing e Prodotto
Amplifon
In the press

Media appearances

Marketing Careers in Amplifon - Alessandro Bonacina. Featured in YouTube
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Alessandro Bonacina – Age of Relevance event (Amplifon Group Facebook video). Featured in Facebook
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Education
1998 - 2001
Education details unavailable
Università Bocconi
1993 - 1997
Education details unavailable
Liceo Scientifico
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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