Alessandro Casellato

Inquirer
DISC Type : dc

Senior Director eCommerce & Digital at Silversea Cruises

Genoa, Liguria, Italy

Overview

Alessandro is the Senior Director of eCommerce & Digital at Silversea Cruises, with extensive experience leading digital transformation in the travel industry. He specializes in boosting online sales and enhancing the customer experience through omnichannel strategies. Alessandro completed a General Management Program at ESCP Business School.

He is a featured speaker at industry events, discussing topics like translation and process automation in a global business context.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

eCommerce Growth
His career is focused on boosting online sales and driving eCommerce performance for major cruise lines through strategic digital initiatives.
Digital Guest Experience
He has consistently worked on designing and implementing seamless digital experiences for guests, integrating web, app, and on-board touchpoints.
Team Empowerment
He publicly celebrates his team's achievements and emphasizes focusing on strengths to reach ambitious goals.

Media Appearances

Alessandro has no verified media appearances

Work History

11-2022
Senior Director eCommerce & Digital at Silversea Cruises
6-2021 - 9-2022
Chief Digital Officer (CDO) at Agrifarma S.p.A.
11-2020 - 6-2021
Guest Experience Digital & Transformation Director at Costa Crociere S.p.A.
11-2016 - 11-2020
eCommerce & Digital Director at Costa Crociere S.p.A.
9-2015 - 10-2016
PMO & Governance Manager at Costa Crociere S.p.A.

Education

2016 - 2019
General Management Program from ESCP Business School
2012 - 2012
Food & Beverage Management from CIPAS

More Information

Social Presence :

Prographics :

Exp : 17 Location : Genoa, Liguria, Italy Job Level : Senior Designation : Senior Director eCommerce & Digital at Silversea Cruises
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alessandro

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alessandro take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alessandro

Personality Compatibility


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