Alessandro Sortino

Critic
DISC Type : C

Co-Founder/ Director of Business Development at Netready LATAM at Netready LATAM

Miami-Fort Lauderdale Area, United States

Overview

Alessandro is an accomplished entrepreneur with over 23 years of experience, currently serving as the Co-Founder and Director of Business Development at Netready LATAM. He specializes in cybersecurity and digital business transformation for the Latin American market, leveraging his professional training from the University of Miami.

He is passionate about driving transformative change and empowering companies to achieve sustainable growth through strategic technology alignment. His interests include major technology corporations like IBM and Oracle, reflecting his deep engagement with the IT industry.

Unique fact: Alessandro is focused on pioneering robust cybersecurity solutions that meet international standards to safeguard businesses against emerging threats.

Personality Overview

Negotiator

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Cybersecurity
He recently attended the Fal. con 2025 conference, highlighting innovation in AI-powered cybersecurity and its advanced capabilities for threat protection.
Digital Transformation
Passionate about implementing digital initiatives to help Latin American businesses unlock their full potential and achieve sustainable growth.
Strategic Alliances
Actively builds and manages strategic partnerships, exemplified by his collaborations with cybersecurity firms like CrowdStrike to engage major clients.

Media Appearances

Alessandro has no verified media appearances

Work History

7-2000
Co-Founder/ Director of Business Development at Netready LATAM at Netready LATAM

Education

Cybersecurity Professional from University of Miami

More Information

Social Presence :

Prographics :

Exp : 25 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Co-Founder/ Director of Business Development at Netready LATAM at Netready LATAM
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alessandro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alessandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alessandro

Personality Compatibility


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