Alex Adkins in

Alex Adkins

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Co-Founder | Head of Events at Planwell
📍 Greater Indianapolis, United States

Alex Adkins is the Co-Founder and Head of Events at Planwell, an agency creating strategic event experiences for B2B teams. With a background in event and field marketing at companies like Seismic and Lessonly, she specializes in driving engagement and pipeline growth. She is a graduate of Purdue University.

Outside of co-founding her company, Alex is a new mother and has been publicly sharing her journey of reshaping her work habits. She is focused on integrating the demands of building a business she loves with being the mom she wants to be, prioritizing work-life balance and intentionality.

She and her co-founder started Planwell in 2021 to provide lean B2B marketing teams with a more strategic, embedded event partner.

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Experience
8 Years
Current Role
Co-Founder | Head of Events
Job Level
Leadership
Location
Greater Indianapolis, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Alex cares about

B2B Event Strategy
Her career and company, Planwell, focus on crafting B2B events that generate pipeline, from securing budgets and driving registration to creating memorable brand experiences.
Field Marketing
She frequently shares expert advice on overcoming common field marketing challenges, particularly for small-group and 1: 1 events, to ensure attendance and impact.
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Career

Work history

1-2023
Co-Founder | Head of Events
Planwell
11-2021 - 1-2023
Manager, Event Marketing
Seismic
12-2020 - 11-2021
Field Marketing Specialist, II
Lessonly
3-2019 - 11-2021
Field Marketing Specialist
Lessonly
6-2018 - 3-2019
Sales Development Representative
Lessonly
In the press

Media appearances

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Education
2013 - 2017
Bachelor's Degree
Purdue University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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