Alex Barády

Inquirer
DISC Type : dc

Founder at ENDGAME

Netherlands

Overview

Alex Barády is the founder of ENDGAME, an AI-focused consultancy. With over 20 years in IT, he specializes in turning AI strategy into scalable solutions, having previously co-led European business at EPAM Systems, delivering over $1B in revenue. Colleagues describe him as a dynamic, analytical, and sincere leader.

He is an AI entrepreneur, investor, and executive advisor passionate about helping organizations navigate technological transformation. He recently celebrated his 40th birthday, a milestone that prompted him to leave his corporate career and start his own company, sharing the lessons he learned along the way.

Unique fact: After building a 9-figure business unit in his corporate role, he started his own company, ENDGAME.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI Strategy & ROI
His recent content focuses on moving beyond AI hype to implement strategies that deliver tangible business results and ROI.
Entrepreneurial Journey
He recently founded his own company after a long corporate career and has shared personal lessons from this transition.
AI Product Development
His company, ENDGAME, is focused on transforming legacy systems into AI-native products and modernizing the development lifecycle with AI.

Media Appearances

Alex has no verified media appearances

Work History

6-2025
Founder at ENDGAME
3-2021 - 5-2025
Co-Head of European Business at EPAM Systems
2-2019 - 3-2021
European Head of Media & Telco at EPAM Systems
9-2017 - 2-2019
Director, Client Partner at EPAM Systems

Education

2015 - 2017
Master of Business Administration (MBA) from University of Amsterdam - Amsterdam Business School
2007 - 2008
Mathematics from Otto-von-Guericke University Magdeburg

More Information

Social Presence :

Prographics :

Exp : 8 Location : Netherlands Job Level : Leadership Designation : Founder at ENDGAME
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alex

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision making speed is somewhere in the middle.
  • Can Alex take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alex

Personality Compatibility


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