Alex Booth

Enigma
DISC Type : dic

Managing Director, UK at AURA UK

London, England, United Kingdom

Overview

Alex Booth is the UK Managing Director for the security tech platform AURA. He has a notable track record of scaling businesses, having grown a previous company from a startup to 500 employees. He holds a Bachelor of Arts from the University of Nottingham and is a certified Squared Online graduate.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

On-Demand Security
He is focused on providing rapid, tech-driven security responses, aiming for response times under 15 minutes and protecting security officers on the job.
Scaling Tech Businesses
His career is defined by taking a tech company from a startup to a global, multi-million-pound business with 500 employees.
Business Sustainability
As a Non-Executive Director at The Green Index, he is involved in helping organizations measure the ROI of their sustainability initiatives.

Media Appearances

Alex has no verified media appearances

Work History

7-2022
Managing Director, UK at AURA UK
4-2020
Chairman at Qumin
3-2020
Non Executive Director at The Green Index
10-2019 - 11-2022
Chief Executive Officer at Payji
8-2018
Non Executive Director at Henman Communications

Education

2017 - 2017
Education details unavailable from Squared Online
1995 - 1999
Bachelor of Arts - BA from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, UK at AURA UK
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alex

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alex take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alex

Personality Compatibility


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