Alex Brooke-Gay

Energizer
DISC Type : I

Licensed Real Estate Broker at Self-employed

Rochester, New York, United States

Overview

Alex is a real estate strategist with over 18 years of experience advising agents and brokerages, particularly in the San Diego area. She specializes in optimizing operations, streamlining workflows, and implementing systems to boost productivity. Colleagues have described her as a "true entrepreneur and real estate innovator. "

She has a unique expertise in guiding teams through volatile economic periods, from the 2008 housing crisis to the post-COVID market shifts.

Personality Overview

Relationship Oriented

Informal

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Real Estate Operations
Focuses on diagnosing agent pain points and deploying tailored solutions to streamline workflows and improve integration for brokerages.
Agent Coaching
Draws on her experience as a team lead to build and guide boutique teams of agents, focusing on performance and accountability.
Real Estate Market Analysis
Translates complex market data into actionable insights and authors market update reports for the San Diego area.

Media Appearances

Alex has no verified media appearances

Work History

2-2022
Licensed Real Estate Broker at Self-employed
2020
Real Estate Ghostwriter at Freelance
2014
Real Estate Agent Advisor & Strategist at Self-employed
7-2011 - 11-2020
REALTOR® & Team Lead at NOVA Real Estate Services, Inc.
10-2009 - 3-2014
REO Manager at NOVA Real Estate Services, Inc.

Education

2007 - 2009
Real Estate from Saddleback College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rochester, New York, United States Job Level : Junior Designation : Licensed Real Estate Broker at Self-employed
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alex

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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