Alex Brown

Enthusiast
DISC Type : i

Director of Marketing and Game Day at London Knights

London, Ontario, Canada

Overview

Alex Brown is the Director of Marketing and Game Day for the London Knights Hockey Club, where he focuses on enhancing the fan experience and growing the teams brand. He has a background in sales from Info-Tech Research Group and is a graduate of the Ontario Institute of Audio Recording Technology.

Outside of his marketing career in sports, Alex has a diverse background that includes audio engineering, music production, and even golf course agronomy. He is passionate about hockey, with interests in both Hockey Canada and the Canadian Hockey League, reflecting his deep involvement in the sport.

His career path is unique, transitioning from a Studio Manager and audio professional to a key marketing figure in major junior hockey.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Fan Engagement
His role centers on creating a high-level experience for fans and his team recently won an award for best Game Presentation in the OHL.
Corporate Partnerships
He actively seeks new corporate partners to provide high-value sponsorships and grow the London Knights partnership family and its local impact.
Community Fundraising
Celebrated the team's 50/50 sales surpassing one million dollars, highlighting the positive impact on local charitable organizations.

Media Appearances

Alex has no verified media appearances

Work History

7-2019
Director of Marketing and Game Day at London Knights
3-2018 - 6-2019
Golf Course Agronomy Staff at Ottawa Hunt and Golf Club
10-2015 - 7-2017
Mid-Market Sales Executive at Info-Tech Research Group
7-2014 - 10-2015
Associate Commercial Director at Info-Tech Research Group
10-2012 - 7-2014
Studio Manager at Epik Productions Inc.

Education

2011 - 2012
Audio Engineering & Music Production from Ontario Institute of Audio Recording Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing and Game Day at London Knights
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alex

Personality Compatibility


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