Alex Chatterton

Commander
DISC Type : D

Head of Online Growth Projects at Morrisons

Huddersfield, England, United Kingdom

Overview

Alex is the Head of Online Growth Projects at Morrisons, specializing in retail marketplace launches and eCommerce. With over 10 years in the field, his career includes sales leadership and business development roles at Tesco, Debenhams, and B&Q. Colleagues describe him as dedicated, knowledgeable, and transparent.

Originally an aspiring professional rugby league player, Alex transitioned into sales after his sports career didnt materialize. He discovered his passion for eCommerce by accident in 2015 and has built a successful career in the industry since.

Unique fact: He quit college before his A-Levels to chase his dream of playing professional rugby league.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Marketplace Launch
A core specialty, having led marketplace business development and launches for major UK retailers including Tesco, Debenhams, and B&Q.
eCommerce Growth
His current role at Morrisons and his 10-year career history are centered on driving growth in the online retail space.
Sales Leadership
Identifies sales as his natural skill and has held multiple business development and leadership positions throughout his career.

Media Appearances

Alex has no verified media appearances

Work History

4-2025 - 7-2025
Head of Online Growth Projects at Morrisons
10-2024 - 4-2025
Marketplace & Business Development Consultant at Various Companies
1-2024 - 7-2024
Lead Business Development Manager - Marketplace at Tesco
8-2023 - 1-2024
Head of Growth - Marketplace at Debenhams
10-2021 - 8-2023
Marketplace Business Development Manager at B&Q

Education

2007 - 2008
Education details unavailable from Huddersfield New College
2002 - 2007
Education details unavailable from Newsome High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Huddersfield, England, United Kingdom Job Level : N/A Designation : Head of Online Growth Projects at Morrisons
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alex take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alex

Personality Compatibility


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