Samantha Stott

Enthusiast
DISC Type : i

Senior Own Brand & Licensing Manager at Morrisons

Greater Leeds Area, United Kingdom

Overview

Samantha Stott is a highly experienced manager at Morrisons, specializing in the FMCG sector. A University of Glasgow graduate, she has progressed through various key roles in trade planning, events, and brand management. Colleagues describe her as being extremely knowledgeable and meticulous in her work.

Her career showcases a significant track record of delivering results across a wide range of functions, all within Morrisons, from managing national events to leading the entire private label brand portfolio.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Private Label Strategy
Currently leads the entire portfolio of Morrisons' private label brands, guiding product development and driving activation plans.
Retail Trade Planning
Has extensive experience developing and executing trade plans for major categories like drinks, confectionery, and biscuits.
Brand Licensing
Her senior role involves setting up new licensing projects and negotiating partnerships with external license holders.

Media Appearances

New standalone store to boost Morrisons’ Nutmeg clothing label. Featured in Licensing Source

See Now

Morrisons takes its Nutmeg brand online. Featured in Licensing Source

See Now

Key licensed names star in Morrisons ‘huge’ toy sale. Featured in Licensing Source

See Now

Work History

12-2024
Senior Own Brand & Licensing Manager at Morrisons
2-2023 - 12-2024
Senior Customer Planning Manager - Events & Local at Morrisons
8-2021 - 2-2023
Trade Planning Manager at Morrisons
1-2021 - 8-2021
Marketing Manager - National Events at Morrisons
5-2020 - 1-2021
Marketing Manager - Trade Planning at Morrisons

Education

2011 - 2015
Bachelor's Degree from University of Glasgow
2009 - 2011
Higher National Diploma from James Watt College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Senior Own Brand & Licensing Manager at Morrisons
URL has been copied!

Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Samantha

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Samantha take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Samantha

Personality Compatibility


Other Morrisons Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.