Steve Newbould

Examiner
DISC Type : sc

Head of Commercial - Media & Data at Morrisons

Greater Leeds Area, United Kingdom

Overview

Steve Newbould leads Commercial for Media & Data at Morrisons, where he is responsible for the strategy and delivery of the companys Insight Platform and Retail Media Network. His career includes senior commercial and trading roles at major retailers like Asda, Poundland, and Co-op, giving him deep industry expertise.

He prioritizes a healthy work-life balance and is committed to supporting his colleagues wellbeing. Steve is also active in his community, participating in demanding physical challenges to raise funds and awareness for charities like Blood Cancer UK and Air Ambulance UK.

He is currently leading the rollout of 300 new digital advertising screens across Morrisons stores.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retail Media Networks
He is leading the development of Morrisons' retail media network, focusing on creating new opportunities for brands to connect with customers both in-store and online.
Data-Driven Retail
Emphasizes using customer data to inform strategic decisions and enhance the customer offer, collaborating with partners like The Tecsa Group to achieve this.
Charity Fundraising
Actively participates in fundraising challenges to support causes he cares about, including Blood Cancer UK and Air Ambulance UK.

Media Appearances

Steve has no verified media appearances

Work History

3-2014
Head of Commercial - Media & Data at Morrisons
1-2014 - 3-2014
Senior Buying Manager at Poundland & Dealz
3-2010 - 12-2013
Senior Buying Manager at Asda
3-2008 - 3-2010
Senior Buying Manager at Makro Nederland
10-2000 - 3-2008
Buying Manager at Co-op

Education

Steve has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Head of Commercial - Media & Data at Morrisons
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Steve

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Steve take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Steve

Personality Compatibility


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