Alex Cheriyan in

Alex Cheriyan

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Director | Digital Strategy & Activation at KINESSO
📍 New York City Metropolitan Area, United States

Alex is a Director of Digital Strategy & Activation at KINESSO with over six years of experience in programmatic media. He is skilled in using DSPs like The Trade Desk and DV360 to drive business goals across the full marketing funnel for major brands.

Based on his interests in publications like The Wall Street Journal and Bloomberg, Alex appears passionate about staying current on business news, market trends, and technological innovation. He actively follows major players in the tech and media industries, including Google.

He has directly managed digital activation and strategy for major accounts in the finance and healthcare sectors, including TD Ameritrade and Aetna.

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Experience
10 Years
Current Role
Director | Digital Strategy & Activation
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Alex cares about

Programmatic Strategy
He has 6+ years of experience in programmatic strategy and campaign management across channels like Display, CTV, Audio, and DOOH.
Omnichannel Activation
His roles at KINESSO and GroupM involved activating and managing campaigns across a wide spectrum of digital and linear channels for major brands.
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Career

Work history

10-2024
Director | Digital Strategy & Activation
KINESSO
4-2022 - 9-2024
Associate Director | Digital Strategy & Activation
KINESSO
4-2021 - 3-2022
Manager l Digital Activation
KINESSO
8-2019 - 3-2021
Senior Associate | Digital Activation
KINESSO
3-2019 - 8-2019
Programmatic Specialist
GroupM
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
City University of New York-College of Staten Island
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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