Alex Cheriyan
Energizer · DISC type IAlex is a Director of Digital Strategy & Activation at KINESSO with over six years of experience in programmatic media. He is skilled in using DSPs like The Trade Desk and DV360 to drive business goals across the full marketing funnel for major brands.
Based on his interests in publications like The Wall Street Journal and Bloomberg, Alex appears passionate about staying current on business news, market trends, and technological innovation. He actively follows major players in the tech and media industries, including Google.
He has directly managed digital activation and strategy for major accounts in the finance and healthcare sectors, including TD Ameritrade and Aetna.
Read the full overview →How Alex shows up
They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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