Alex Davis

Pioneer
DISC Type : ids

Head of Brands and Marketing at STEPPER EYEWEAR LIMITED

Hemel Hempstead, England, United Kingdom

Overview

Alex is a seasoned marketing leader with a career spanning automotive (GM, Citroën) and eyewear. As Head of Brands and Marketing at STEPPER EYEWEAR since 1996, he directs global brand strategy and communication across diverse international markets. He holds a BSc (Hons) from Aston University.

His career is distinguished by his long-term dedication to the STEPPER brand, which he has marketed at the manufacturer, distributor, and retail levels for over two decades.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Global Brand Strategy
He leads brand development and marketing asset delivery for STEPPER EYEWEAR across subsidiaries and distributors in over 60 countries, including key markets like China and Germany.
Eyecare Professional Support
His recent focus is on equipping eyecare professionals with the tools and confidence to better serve patients, emphasizing frame fit, comfort, and vision quality in his communications.
Automotive Marketing
He has a significant background in the automotive sector, having held marketing roles at major companies like General Motors, Citroën, and Nissan.

Media Appearances

Alex has no verified media appearances

Work History

12-2014
Head of Brands and Marketing at STEPPER EYEWEAR LIMITED
7-2014 - 12-2014
Leaf Experience Manager at Nissan Motors GB Ltd
2-2014
Marketing Director at Rayner & Keeler Ltd
Product Manager/Regional Marketing Manager at Citroën
Marketing Executive at Reed Elsevier

Education

1982 - 1986
BSc (Hons) from Aston University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Hemel Hempstead, England, United Kingdom Job Level : Mid-senior Designation : Head of Brands and Marketing at STEPPER EYEWEAR LIMITED
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alex

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are generally fast movers and can take quick decisions
  • Can Alex take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alex

Personality Compatibility


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