Luke Hiorns

Wildcard
DISC Type : isc

Design Lead - Masterplanning | Europe, Middle East & Africa at Worley

London, England, United Kingdom

Overview

Luke is an accomplished Urban Designer and Master Planner with over a decade of experience leading complex, high-profile projects at Worley. He specializes in city-wide master plans, energy transition strategies, and integrated transportation systems. Luke holds both a Bachelors and a Masters degree from Cardiff University.

Outside of his professional work, Luke is a keen cyclist, having an interest in routes around Wales. He is passionate about the social impact of design and enjoys traveling to experience unique cultural and entertainment hubs, such as his recent trips to Azerbaijan and Saudi Arabia.

Unique fact: Luke has returned to his alma mater, Cardiff University, as a guest lecturer for the Urban Design MA program.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Urban Masterplanning
As Design Lead for Masterplanning, he focuses on creating long-term, visionary projects for cities, ports, and post-industrial landscapes across the Middle East, Europe, and Africa.
Energy Transition
His work involves creating energy transition strategies, and he recently highlighted its importance during a project trip to Azerbaijan.
Walkable Cities
He has a special interest in walkable principles, lecturing on the topic and praising places like Diriyah for being a modern, "walkable car-free cultural and entertainment hub. "

Media Appearances

Luke has no verified media appearances

Work History

8-2025
Design Lead - Masterplanning | Europe, Middle East & Africa at Worley
9-2024 - 9-2025
Senior Masterplanner | Europe, Middle East & Africa at Worley
1-2023
Guest Lecturer - Urban Design MA at Welsh School of Architecture, Cardiff University
4-2022 - 9-2024
Senior Designer | Masterplanning & Urban Design at Arup
8-2021 - 4-2022
Associate Urban Designer & Planner at Dickson Rothschild

Education

2015 - 2016
MA Urban Design from Cardiff University / Prifysgol Caerdydd
2011 - 2015
BSc City & Regional Planning from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Design Lead - Masterplanning | Europe, Middle East & Africa at Worley
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Luke

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luke take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Luke

Personality Compatibility


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