Alex Edelstein in

Alex Edelstein

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SVP Product Management, Salesforce AI Automation at Salesforce
📍 San Francisco, California, United States

Alex Edelstein is a visionary product leader, recently the SVP at Salesforce where he led the AI Automation and Agentic Orchestration platforms. A Harvard and UC Berkeley Haas graduate, his career includes founding a SaaS crowdsourcing platform and an award-winning real estate development firm. People he has worked with describe him as having creative vision and grit.

Outside of work, Alex is an active startup investor with successful exits like Lyft and DocuSign. He served for eight years on the Board of Kiva, a micro-lending non-profit, and created UnofficialSF. com, a major Salesforce community resource. He lives in San Francisco with his wife and son.

He was once featured on the Bravo reality TV show, "The Millionaire Matchmaker. "

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Experience
34 Years
Current Role
SVP Product Management, Salesforce AI Automation
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Agentic Orchestration
His most recent leadership role at Salesforce focused on combining AI agents with deterministic automation, a topic he frequently writes about.
AI-driven Automation
He led Salesforce Flow, one of the world's largest automation platforms, focusing on embedding AI and generative capabilities directly into workflows.
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Career

Work history

8-2017
SVP Product Management, Salesforce AI Automation
Salesforce
5-2013 - 8-2017
Startup Investor
Maginot Technologies
3-2009 - 11-2013
Founder and CEO
Servio
1-2006 - 12-2013
Board of Directors
Kiva Microfunds
8-2003 - 12-2008
Founder and CEO
Gemstone Development
In the press

Media appearances

Interview: Automate to Make Your Users Productive with Alex Edelstein. Featured in Salesforce Admin Blog
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Alex Edelstein, Author. Featured in Salesforce Blog
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Education
1987 - 1991
AB
Harvard University
1997 - 2000
MBA
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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