Alex Equi

Inquirer
DISC Type : cd

Brand Manager at Equi's Ice Cream

Greater Glasgow Area, United Kingdom

Overview

Alex Equi is the Brand Manager at Equis Ice Cream, representing the fourth generation of the century-old family business. She is driving the brands modern growth, managing marketing, PR, and key supermarket accounts to expand their reach across Scotland. Alex holds a first-class honors degree from the University of Glasgow.

Deeply passionate about her familys legacy, Alexs ambition to join the business started in childhood, where she was involved in decisions like choosing company van logos. Her role fulfills a lifelong dream of continuing the work started by her great-grandfather, blending tradition with modern brand strategy.

Unique fact: Alex and her father, David Equi, were featured speakers at the HIT Scotland conference, sharing their story of evolving a family brand across generations.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Family Business Legacy
As the fourth generation in a 100-year-old company, she frequently speaks about the importance of continuing the family tradition and evolving the brand.
Brand Growth
She is directly involved in expanding the company's retail presence, including a recent major listing with Tesco, as part of a strategy to significantly increase turnover.
Product Excellence
The company consistently wins Great Taste Awards and other industry accolades, reflecting a deep-seated commitment to quality ingredients and craftsmanship.

Media Appearances

Ep14. Equi's Ice Cream - David & Alex Equi – Glasgow Business Stories. Featured in Apple Podcasts (Glasgow Business Stories)

See Now

Ep14. Equi's Ice Cream – David & Alex Equi. Featured in Apple Podcasts

See Now

Work History

5-2024
Brand Manager at Equi's Ice Cream
4-2021
Marketing Executive at Equi's Ice Cream
6-2019 - 8-2019
Merchandise Cast Member at Walt Disney World

Education

2017 - 2021
MA (SoSci) Honours from University of Glasgow
2015 - 2017
HND from UHI Perth

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Glasgow Area, United Kingdom Job Level : Middle Designation : Brand Manager at Equi's Ice Cream
URL has been copied!

Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision making speed is somewhere in the middle.
  • Can Alex take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alex

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.