Alex Equi
Login to view DISC.Alex Equi is the Brand Manager at Equis Ice Cream, representing the fourth generation of the century-old family business. She is driving the brands modern growth, managing marketing, PR, and key supermarket accounts to expand their reach across Scotland. Alex holds a first-class honors degree from the University of Glasgow.
Deeply passionate about her familys legacy, Alexs ambition to join the business started in childhood, where she was involved in decisions like choosing company van logos. Her role fulfills a lifelong dream of continuing the work started by her great-grandfather, blending tradition with modern brand strategy.
Unique fact: Alex and her father, David Equi, were featured speakers at the HIT Scotland conference, sharing their story of evolving a family brand across generations.
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