Alex Fiddes FSOE FIRTE FCMI

Commander
DISC Type : D

Head of Digital Operations at Driver and Vehicle Standards Agency (DVSA)

Huddersfield, England, United Kingdom

Overview

Alex is the Head of Digital Operations at the Driver and Vehicle Standards Agency (DVSA), leading major digital transformations for critical national services like the MOT and Theory Test. An alumnus of Cranfield School of Management, he is a strong advocate for Agile methodologies and user-centric design. Colleagues describe him as diligent, astute, and a strategic thinker.

He is responsible for delivering the world’s largest online computer-based test, the UKs Driver Theory Test.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Digital Transformation
Leads DVSA's large-scale digital programs, including the MOT Testing Transformation and the Future Theory Test Service, moving services to the cloud and in-house for greater control.
Agile Methodologies
A strong advocate for adopting Agile methodologies across the entire end-to-end service delivery model to drive value and service improvement.
User-Centric Services
Focuses on improving the customer journey, aiming for an “online retail experience” and achieving 96% customer satisfaction for the new theory test service.

Media Appearances

Alex has no verified media appearances

Work History

5-2019
Head of Digital Operations at Driver and Vehicle Standards Agency (DVSA)
9-2016 - 4-2019
Programme Delivery Executive - Executive Board Member at Driver & Vehicle Services Agency
4-2016
Programme Delivery Executive at Driver and Vehicle Standards Agency (DVSA)
9-2015
Group Service Manager (MOT) at Driver and Vehicle Standards Agency (DVSA)
7-2013
Chief Operating Officer at VOSA

Education

2012 - 2013
Cranfield Business Directors Programme from Cranfield School of Management
1978 - 1985
Hiogher National Certificate HNC from Huddersfield Technical College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Huddersfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Operations at Driver and Vehicle Standards Agency (DVSA)
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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