Alex Gavinha

Critic
DISC Type : C

Managing Director at SDM - Food & Beverages

Lisbon, Lisbon, Portugal

Overview

Alex Gavinha is a visionary leader with 25 years of international experience in luxury hospitality and nightlife consulting. As the Founding Director of Nightlife Entertainment, he specializes in high-performance F&B operations and producing world-class events. His background includes studies in Business Administration and Management at Harvard Business School Online.

Outside of his executive roles, Alex is deeply embedded in the global music and gastronomy scenes. He is an active DJ and producer, passionate about creating exclusive, immersive experiences that blend music, art, and culinary excellence, often in sophisticated, handpicked settings like Lisbon and Ibiza.

He has produced over 1, 570 events, from fashion shows to music festivals, and was an A&R consultant for Universal Music.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Luxury Event Curation
He produces exclusive, sophisticated events like "House Society" in Lisbon, which brings together a handpicked community of artists, business leaders, and collectors.
Avant-garde Entertainment
His professional focus is on avant-garde events and he personally attends groundbreaking shows like Eric Prydz's Holosphere 2. 0, which features immersive 3D holography.
Global Gastronomy
He operates the "SABORES DO MERCADO" restaurant in the UNESCO city of Sintra, Portugal, emphasizing local ingredients and high-quality service.

Media Appearances

Alex has no verified media appearances

Work History

7-2020 - 1-2026
Managing Director at SDM - Food & Beverages
6-2018 - 6-2023
Business Advisor at NBSC - New Brazilian Spirits Co.
10-2017 - 9-2019
General Manager at KAS Food & Beverages
4-2016 - 3-2017
Executive Director at Camelia Lounge - Meliá Hanoi Hotel
4-2010 - 4-2014
General Manager at Baleares Beach Club

Education

6-2025 - 7-2025
Business Administration and Management from Harvard Business School Online
1994 - 1996
Bachelor's degree from Universidade Positivo

More Information

Social Presence :

Prographics :

Exp : 22 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Managing Director at SDM - Food & Beverages
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alex

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alex take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alex

Personality Compatibility


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