Alex Gonikman

Critic
DISC Type : C

CEO & CoFounder at TrueNorth

San Francisco Bay Area, United States

Overview

Alex has no verified overview

Personality Overview

Critic

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

1-2016
CEO & CoFounder at TrueNorth
3-2016
Co-Founder/Technologist at Bridge IT Consulting
10-2013 - 3-2016
Sr. Director of Engineering and Technical Services at Epic Machines, Inc.
8-2014 - 11-2015
Senior Infrastructure Architect at Nimble Storage
11-2011 - 9-2013
Data Center Architect at Lending Club

Education

Innovation and Entrepreneurship Certificate from Stanford University Graduate School of Business
Bachelor of Science (B.S.) from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO & CoFounder at TrueNorth
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alex

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alex take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alex

Personality Compatibility


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