Alex Hanrahan

Energizer
DISC Type : I

Head of Marketing at 288 Group Ltd

Greater Bournemouth Area, United Kingdom

Overview

Alex Hanrahan is the Head of Marketing at 288 Group Ltd, bringing over 10 years of experience with a specialty in direct marketing and team leadership. The Bournemouth University graduate has a proven track record of managing campaigns, budgets, and specialist teams at the senior leadership level.

He possesses deep expertise in marketing for niche collectibles, having previously served as Head of Marketing for both the worlds largest philatelic company and a gold and silver coin business.

Personality Overview

Imaginative

Informal

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Direct Marketing
His profile highlights a particular strength in direct marketing, with extensive experience planning, testing, executing, and reviewing multi-channel campaigns.
Niche Collectibles
His career includes leading marketing for the world’s largest philatelic company, Stanley Gibbons, and for CPM Gold & Silver Coins.
Digital Business Growth
In a previous role, he was directly responsible for maintaining the existing business with a key focus on growing the company's digital presence and activities.

Media Appearances

Alex has no verified media appearances

Work History

5-2022
Head of Marketing at 288 Group Ltd
11-2014 - 5-2022
Head of CPM Gold & Silver Coins at 288 Group Ltd
6-2011 - 11-2014
Head of Marketing at Stanley Gibbons Ltd
6-2002 - 6-2003
Administration Assistant at Bournemouth & Poole College
Marketing Manager at Stanley Gibbons Ltd

Education

1998 - 2002
Bachelor's degree from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Bournemouth Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at 288 Group Ltd
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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