Alex Kordek in

Alex Kordek

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Founder / Director at AJK Agency
📍 London, England, United Kingdom

Alex Kordek is a certified Life and Mindset Coach for leaders and high-performers, and the founder of AJK Agency, a global talent agency he has run since 2008. Drawing on his BA Hons from the University of Reading, he is described by clients as phenomenal, energetic, and passionate.

His background is deeply rooted in the entertainment industry, where he has worked as a professional dancer, model, and choreographer. He has taught at the renowned Pineapple Dance Studios and worked with major brands like Apple, Nike, and Yves Saint Laurent, giving him a unique perspective on high-pressure environments.

Through his agency, Alex has provided top-tier talent for world-renowned clients including Madonna, Beyoncé, and the "Barbie" movie.

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Experience
23 Years
Current Role
Founder / Director
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Leadership Mindset
He frequently posts about the importance of influence over authority, staying teachable, and managing one's energy to lead effectively in high-pressure situations.
High-Performance Coaching
His coaching practice is specifically designed to help founders, leaders, and other high-performers unlock their potential, balance their drive, and achieve ambitious goals.
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Career

Work history

3-2008
Founder / Director
AJK Agency
3-2020
Certified Life Coach
Kordek Life Coaching
1-2007 - 2-2020
Choreographer/ Teacher
Pineapple Dance Studios
1-2003 - 1-2007
Dancer & Model
Self Employed
2003 - 2003
Music Licensing
Endemol
In the press

Media appearances

AJK Agency Industry Masterclass | Alex Kordek. Featured in YouTube
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Education
4-2020 - 5-2020
Professional Life Coach Certfiication
Transformation Academy
2000 - 2003
2:1 BA Hons
University of Reading
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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