Alex Kordek

Evaluator
DISC Type : csd

Founder / Director at AJK Agency

London, England, United Kingdom

Overview

Alex Kordek is a certified Life and Mindset Coach for leaders and high-performers, and the founder of AJK Agency, a global talent agency he has run since 2008. Drawing on his BA Hons from the University of Reading, he is described by clients as phenomenal, energetic, and passionate.

His background is deeply rooted in the entertainment industry, where he has worked as a professional dancer, model, and choreographer. He has taught at the renowned Pineapple Dance Studios and worked with major brands like Apple, Nike, and Yves Saint Laurent, giving him a unique perspective on high-pressure environments.

Through his agency, Alex has provided top-tier talent for world-renowned clients including Madonna, Beyoncé, and the "Barbie" movie.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Leadership Mindset
He frequently posts about the importance of influence over authority, staying teachable, and managing one's energy to lead effectively in high-pressure situations.
High-Performance Coaching
His coaching practice is specifically designed to help founders, leaders, and other high-performers unlock their potential, balance their drive, and achieve ambitious goals.
Combating Burnout
He has written about the danger of disguising burnout as independence, indicating a focus on sustainable success and personal well-being for driven individuals.

Media Appearances

AJK Agency Industry Masterclass | Alex Kordek. Featured in YouTube

See Now

Work History

3-2008
Founder / Director at AJK Agency
3-2020
Certified Life Coach at Kordek Life Coaching
1-2007 - 2-2020
Choreographer/ Teacher at Pineapple Dance Studios
1-2003 - 1-2007
Dancer & Model at Self Employed
2003 - 2003
Music Licensing at Endemol

Education

4-2020 - 5-2020
Professional Life Coach Certfiication from Transformation Academy
2000 - 2003
2:1 BA Hons from University of Reading

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder / Director at AJK Agency
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alex take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alex

Personality Compatibility


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