Alex Layton in

Alex Layton

Enigma · DISC type Dci
Head of Brand & Digital Marketing at Wine & Spirit Education Trust
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Head of Brand & Digital Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Alex shows up

Friendly Yet Blunt
Fast Follower
Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.

Priorities

Topics Alex cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2023
Head of Brand & Digital Marketing
Wine & Spirit Education Trust
7-2023 - 10-2023
E-commerce, Digital Marketing & Data
Davy's of London
2-2023 - 6-2023
Travel
Career Break
10-2018 - 2-2023
Head of Marketing
Decanter
2-2023
Freelance Drinks Copywriter and Judge
Freelance
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1-2021 - 12-2022
Master of Business Administration - Senior Leader MBA
University of Exeter Business School
2020 - 2020
Mini MBA in Marketing
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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