Alex Layton

Enigma
DISC Type : Dci

Head of Brand & Digital Marketing at Wine & Spirit Education Trust

London, England, United Kingdom

Overview

Alex has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

10-2023
Head of Brand & Digital Marketing at Wine & Spirit Education Trust
7-2023 - 10-2023
E-commerce, Digital Marketing & Data at Davy's of London
2-2023 - 6-2023
Travel at Career Break
10-2018 - 2-2023
Head of Marketing at Decanter
2-2023
Freelance Drinks Copywriter and Judge at Freelance

Education

1-2021 - 12-2022
Master of Business Administration - Senior Leader MBA from University of Exeter Business School
2020 - 2020
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand & Digital Marketing at Wine & Spirit Education Trust
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alex

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alex take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alex

Personality Compatibility


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