Alex Mashrabov

Enigma
DISC Type : Dci

Chief Executive Officer at Higgsfield AI

San Francisco Bay Area, United States

Overview

Alex Mashrabov is the CEO and Founder of Higgsfield AI, a company focused on generative video for social media. He previously co-founded AI Factory, which was acquired by Snap for $166M, and later served as Snaps Director of Generative AI, launching products for over 150 million users. He attended UC Berkeleys Haas School of Business.

As an active angel investor, Alex backs prominent AI companies like Anthropic, Scale. ai, and GPTZero. He is deeply rooted in the tech community, with a background in competitive programming that demonstrates his passion for complex problem-solving. He frequently shares insights and supports other leaders in the AI field.

Unique Fact: Alex is a Forbes 30 Under 30 honoree and a two-time ACM International Collegiate Programming Contest (ICPC) World Finalist.

Personality Overview

Fast Follower

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Generative Video AI
As the founder of Higgsfield AI, he is building a leading platform for social media video generation and personalized storytelling using AI.
Consumer AI Products
He has extensive experience launching and scaling AI consumer products to hundreds of millions of users, such as the MyAI chatbot at Snap.
AI Angel Investing
He is an active angel investor, backing a portfolio of significant AI and tech companies including Anthropic, Scale. ai, and Airtable.

Media Appearances

Alex has no verified media appearances

Work History

10-2023
Chief Executive Officer at Higgsfield AI
10-2023
Angel Investor at Self-employed
9-2023
Director, Generative AI at Snap Inc.
COO, cofounder at AI Factory
Founder at Stealth-mode startup

Education

2022 - 2023
B&C from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at Higgsfield AI
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alex

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alex take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alex

Personality Compatibility


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