Alex Mashrabov in

Alex Mashrabov

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CEO & Co-Founder at Higgsfield AI
📍 San Francisco Bay Area, United States

Alex Mashrabov is the CEO and Co-Founder of Higgsfield AI, a generative video platform. A serial entrepreneur, he previously co-founded AI Factory, which was acquired by Snap for $166M, and subsequently led Snaps Generative AI division. He is a Forbes 30 Under 30 honoree and attended UC Berkeleys Haas School of Business.

Originally from Andijan, Uzbekistan, Alex views technology as a powerful social elevator, a belief shaped by his own journey. His parents were mechanical engineering professors, and he began coding at age 10, seeing competitive programming as his path to creating new opportunities.

Unique fact: Alex is a two-time ACM International Collegiate Programming Contest (ICPC) World Finalist, a prestigious honor in the world of competitive programming.

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Experience
11 Years
Current Role
CEO & Co-Founder
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Alex cares about

Generative AI Video
His current company, Higgsfield AI, focuses on creating cinematic, AI-powered video for creators and social media marketers. He previously led GenAI efforts at Snap.
AI as Social Mobility
He is passionate about AI's potential to be a "social elevator," a belief rooted in his background and his father's origins in Uzbekistan.
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Career

Work history

10-2023
CEO & Co-Founder
Higgsfield AI
2020 - 10-2023
Angel Investor
Self-employed
2020 - 9-2023
Head of Generative AI at Snap
Snap Inc.
2018 - 2020
Co-Founder & COO, AI Factory
AI Factory
2015 - 2018
Founder
Stealth Startup
In the press

Media appearances

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Education
2022 - 2023
B&C
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

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