Alex Mashrabov in

Alex Mashrabov

Enigma · DISC type Dci
Chief Executive Officer at Higgsfield AI
📍 San Francisco Bay Area, United States

Alex Mashrabov is the CEO and Founder of Higgsfield AI, a company focused on generative video for social media. He previously co-founded AI Factory, which was acquired by Snap for $166M, and later served as Snaps Director of Generative AI, launching products for over 150 million users. He attended UC Berkeleys Haas School of Business.

As an active angel investor, Alex backs prominent AI companies like Anthropic, Scale. ai, and GPTZero. He is deeply rooted in the tech community, with a background in competitive programming that demonstrates his passion for complex problem-solving. He frequently shares insights and supports other leaders in the AI field.

Unique Fact: Alex is a Forbes 30 Under 30 honoree and a two-time ACM International Collegiate Programming Contest (ICPC) World Finalist.

Read the full overview →
Experience
2 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Alex shows up

Fast Follower
Challenger
Persuasive & Assertive

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Alex cares about

Generative Video AI
As the founder of Higgsfield AI, he is building a leading platform for social media video generation and personalized storytelling using AI.
Consumer AI Products
He has extensive experience launching and scaling AI consumer products to hundreds of millions of users, such as the MyAI chatbot at Snap.
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Career

Work history

10-2023
Chief Executive Officer
Higgsfield AI
10-2023
Angel Investor
Self-employed
9-2023
Director, Generative AI
Snap Inc.
COO, cofounder
AI Factory
Founder
Stealth-mode startup
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2022 - 2023
B&C
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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