Alex McKnight

Judge
DISC Type : Dc

General Manager, Global Digital Brand Experiences + Specialty Coffee Marketing at Breville | Sage

Seattle, Washington, United States

Overview

Alex has no verified overview

Personality Overview

Quality Focused

Fast But Wary

Objective Thinker

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

5-2022
General Manager, Global Digital Brand Experiences + Specialty Coffee Marketing at Breville | Sage
1-2021 - 7-2022
General Manager-Digital and eCommerce Experiences, Global Brand at Breville | Sage
6-2016 - 1-2021
Global Brand General Manager at Breville | Sage
7-2012 - 1-2021
Global Brand Manager - Breville at Breville Group
7-2010 - 8-2012
National Trade Marketing and Retail Manager at Breville Group

Education

2001 - 2002
Postgraduate Diploma Psychology from Western Sydney University
1998 - 2000
Bachelor of Arts (BA) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 19 Location : Seattle, Washington, United States Job Level : Senior Designation : General Manager, Global Digital Brand Experiences + Specialty Coffee Marketing at Breville | Sage
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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