Alex Millar

Questioner
DISC Type : c

Director at BT LERSON

Great Dunmow, England, United Kingdom

Overview

Alex Lerson is the Director of BT Lerson, a precision engineering firm specializing in high-quality machined parts for critical sectors like aerospace, medical, and defense. His company holds key industry certifications including AS-9100 and ISO-13485.

Alex is deeply proud of his familys business legacy, recently celebrating a milestone with three generations working together at the company. He emphasizes a deep-rooted commitment to shared values and a passion for engineering passed down through his family.

He proudly works alongside family, with the business now involving three generations working under one roof.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Quality Certifications
He frequently posts about achieving new certifications like AS-9100 and ISO-13485, stating that quality accreditations are a significant source of pride for his company.
Precision Engineering
He leads a company specializing in high-precision 3, 4, and 5-axis machined parts for demanding industries such as aerospace, defense, and medical technology.
Family Legacy
He is very proud that his family business now involves three generations working together, highlighting a shared passion, knowledge, and deep-rooted commitment.

Media Appearances

Alex has no verified media appearances

Work History

9-2000
Director at BT LERSON

Education

1994 - 1999
Education details unavailable from Stansted mountfitchet

More Information

Social Presence :

Prographics :

Exp : 25 Location : Great Dunmow, England, United Kingdom Job Level : Mid-senior Designation : Director at BT LERSON
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alex take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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