Alex Perry

Examiner
DISC Type : sc

Chief Executive Officer at Nuffield Health

Surrey, England, United Kingdom

Overview

Alex Perry is the Chief Executive Officer of Nuffield Health, the UKs largest healthcare charity. An INSEAD and Oxford University graduate, he has a history of driving performance transformation, record customer growth, and digital innovation, previously serving as CEO of Bupa UK Insurance for eight years.

There is no publicly available information regarding Alexs personal life, hobbies, or interests outside of his extensive professional career in the healthcare sector.

He has led significant investments in medical innovation, including a £2 million expansion of advanced, robotic-assisted Aquablation therapy for prostate treatment.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Healthcare Innovation
He champions investments in the latest medical technologies, including robotic-assisted surgery and state-of-the-art fitness equipment to improve patient outcomes and member experiences.
Digital Transformation
During his tenure at Bupa, he led a full digital transformation of the company's service and support offerings, demonstrating a focus on leveraging technology for customer service.
Patient Safety
He highlights his organization's achievement of ANTT Gold Accreditation, emphasizing a commitment to the highest standards for infection prevention and patient safety.

Media Appearances

UK: Perry to replace Gray as CEO at Nuffield Health. Featured in Investors in Healthcare

See Now

Work History

9-2024
Chief Executive Officer at Nuffield Health
1-2023 - 9-2024
Member Board of Trustees at Bupa UK Foundation
1-2019 - 9-2024
Board Member at Association of British Insurers
11-2016 - 9-2024
Chief Executive Officer, Bupa Insurance UK at Bupa
4-2015 - 10-2016
General Manager, UK Customers at Bupa

Education

2000 - 2001
MBA from INSEAD
1988 - 1991
Bachelor of Arts - BA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 19 Location : Surrey, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Nuffield Health
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alex

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alex take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alex

Personality Compatibility


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