Alex Pulsford

Evaluator
DISC Type : dcs

Strategic Account Director - Telecommunications at Experian Asia Pacific

Greater Sydney Area, Australia

Overview

Alex has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

11-2025
Strategic Account Director - Telecommunications at Experian Asia Pacific
7-2025 - 11-2025
Account Director - Digital, Data & Decisioning at Experian Asia Pacific
4-2018 - 6-2025
General Manager at Cheeky Chickadee
5-2014 - 4-2018
Regional Sales Manager, Data Quality at Experian Asia Pacific
3-2012 - 4-2014
Government Account Manager, Data Quality at Experian Asia Pacific

Education

2002 - 2007
B Arts from University of Sydney
1996 - 2001
Higher School Certificate from Barker College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Strategic Account Director - Telecommunications at Experian Asia Pacific
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alex take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alex

Personality Compatibility


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