Alex Race

Commander
DISC Type : D

Head of Digital Innovation at Thames Water

Greater Reading Area, United Kingdom

Overview

Alex is an experienced leader in digital innovation and user experience, currently serving as the Head of Digital Innovation at Thames Water. His career includes extensive leadership roles at A. P. Moller - Maersk, where he focused on digital strategy and automating operations. People who have worked with him describe him as an "expert in his field" and an "exceptional manager. "

Beyond his professional focus on technology and strategy, Alex values family and celebrates their milestones. He recently shared a memorable experience of flying from Heathrow to Dubai on a flight piloted by his son, a Senior First Officer.

Unique fact: Alex holds a patent for a communication system designed for instant messaging and presence services.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

UX in AI
He is actively exploring this topic, evidenced by his recent article on the "Role of UX in the Age of Agentic AI" and reading on the subject.
Digital Innovation
His current role as Head of Digital Innovation at Thames Water involves establishing new frameworks for digital experiences, making it a primary professional focus.
User-Centric Design
A consistent theme throughout his career, from leading UX teams at Jaywing and Maersk to his focus on multi-channel customer experiences.

Media Appearances

Alex has no verified media appearances

Work History

12-2025
Head of Digital Innovation at Thames Water
3-2024 - 9-2025
Head of Digital Strategy & User Experience - APM Terminals at A.P. Moller - Maersk
5-2023 - 4-2024
Digital Programme Lead – Industrial Operations – APM Terminals at A.P. Moller - Maersk
2-2017 - 5-2023
Commercial Digital Portfolio Lead - APM Terminals at A.P. Moller - Maersk
9-2014 - 2-2017
Head Of User Experience at Jaywing

Education

1995 - 1999
BA from Robert Gordon University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Head of Digital Innovation at Thames Water
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alex take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alex

Personality Compatibility


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