Alex Ramirez, MD - t2ó North America

Judge
DISC Type : Dc

Managing Director at t2ó | North America

Houston, Texas, United States

Overview

Alex Ramirez is a results-driven marketing executive with over 20 years of experience in advertising and ecommerce. As Managing Director for t2ó North America, he successfully spearheaded the companys expansion into the US and Canada. Colleagues describe him as a great team leader and skilled communicator.

Outside of his professional life, Alex is a dedicated Padel player with more than 30 years of experience in the sport. He is passionate about new ventures that merge sports with social community building, and is actively collaborating with a new business in this space.

Interesting fact: He was personally chosen by executive management in Madrid to establish and consolidate the companys entire North American operation.

Personality Overview

Generally Skeptic

Quality Focused

Features Driven

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI in Media
Recently spoke at a Mirren event about t2ó ONE's vision for implementing AI into media planning, indicating a focus on future-forward advertising technology.
North American Expansion
He led the successful launch and consolidation of t2ó's US and Canadian offices, making market entry and international growth a core part of his expertise.
Padel
A lifelong passion, he has been playing the sport for over 30 years and is now collaborating with Fairgrounds, a venture combining sports and social activities.

Media Appearances

Alejandro Ramírez, Managing Director de T2O Media. Featured in YouTube

See Now

Work History

1-2018
Managing Director at t2ó | North America
4-2014 - 1-2018
Mobile & Client Service Director at T2O media
11-2010 - 4-2014
Senior SEO Consultant at T2O media
1-2005 - 11-2010
Online Marketing Supervisor at Andromedical S.L
5-2001 - 6-2004
Corporate Events Coordinator at AZ Eventos

Education

2006 - 2007
Master's degree from CESMA Business School
2004 - 2006
Master's degree from CESMA Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Managing Director at t2ó | North America
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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