Alex Roberts

Evaluator
DISC Type : DSC

CEO at Hurricane Music Group, Inc

Cabo San Lucas, Baja California Sur, Mexico

Overview

Alex Roberts is a music industry veteran and the CEO of Hurricane Music Group, which he founded in 1997. With over 44 years of experience and a Masters degree in Entertainment Law from Pepperdine, he has a deep history in artist development, marketing, and distribution. People often describe him as knowledgeable, charismatic, and dedicated.

Outside of his executive role, Alex is passionate about humanitarian causes and has supported them throughout his career. His public posts reveal a focus on the power of networking, self-motivation, and the importance of having thick skin to succeed in the competitive entertainment industry. He actively encourages artists to persevere and create their own opportunities.

Unique Fact: He was the Director of Business Affairs at Death Row Records, where he handled business for co-founder Suge Knight during the peak of the East Coast/West Coast rivalry.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Artist Development
His label, Hurricane Music Group, was founded to give artists of all genres a fair chance to be heard and focuses on forward-thinking artist development.
Music Monetization
He participates in industry summits, speaking on panels about how new artists can secure funding and leverage social media to monetize their work.
Hip-Hop History
He possesses unique insights from his time as a business affairs executive at Death Row Records during a pivotal and notorious era of the genre.

Media Appearances

Alex has no verified media appearances

Work History

9-1997
CEO at Hurricane Music Group, Inc
9-1997
Chief Executive Officer at Hurricane Music Group
5-1992 - 6-1996
Director of Business Affairs at Death Row Records
10-1988 - 1-1991
Assistant at Pro Sports Entertainment
9-1980 - 9-1988
A&R, business affairs at A&M Records

Education

1980 - 1981
Master of Laws (LLM) from Pepperdine Law
9-1978 - 2-1979
Pre law from Santa Monica College

More Information

Social Presence :

Prographics :

Exp : 42 Location : Cabo San Lucas, Baja California Sur, Mexico Job Level : Leadership Designation : CEO at Hurricane Music Group, Inc
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alex take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alex

Personality Compatibility


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