Alex Rodriguez

Observer
DISC Type : ci

VP, Infrastructure at Coinbase

Miami, Florida, United States

Overview

Alex is the VP of Infrastructure at Coinbase, building on two decades of leadership at Google. He previously managed Site Reliability Engineering for Googles $238B ads business and led global Ads Safety, using advanced AI to protect the ecosystem. He completed coursework at the University of Massachusetts Lowell.

While his specific hobbies are private, Alexs career reflects a deep commitment to tackling complex technological challenges that have a broad impact, from ensuring online safety for millions to building the foundational systems for the future of the crypto economy.

He authored Googles 2024 Ads Safety Report, detailing how AI is used to safeguard consumers and the advertising ecosystem at a massive scale.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Platform Safety
As GM of Ads Safety at Google, he leveraged AI and LLMs to remove billions of bad ads and authored the 2024 Ads Safety Report on the topic.
Large-Scale Infrastructure
His career centers on reliability for massive systems, from Google's $238B ads business to his current role as VP of Infrastructure at Coinbase.
Future of Crypto
Expressed his excitement about joining Coinbase to be part of a team "shaping the future of crypto and bringing the world onchain. "

Media Appearances

Alex has no verified media appearances

Work History

7-2025
VP, Infrastructure at Coinbase
10-2023 - 7-2025
GM, Ads Safety at Google
11-2021 - 10-2023
Senior Engineering Director, Site Reliability Engineering (SRE) at Google
11-2018 - 11-2021
Engineering Director, Site Reliability Engineering (SRE) at Google
12-2014 - 10-2018
Senior Manager, Site Reliability Engineering (SRE) at Google

Education

(some course work) from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 26 Location : Miami, Florida, United States Job Level : Senior Designation : VP, Infrastructure at Coinbase
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alex

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Alex take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alex

Personality Compatibility


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