Alex Ruiz (Hardy)

Energizer
DISC Type : I

Senior Marketing Director at Novogradac & Company LLP

Walnut Creek, California, United States

Overview

Alex has no verified overview

Personality Overview

Enthusiastic

Believer

Informal

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

4-2023
Senior Marketing Director at Novogradac & Company LLP
12-2016 - 4-2023
Senior Marketing Director at Novogradac & Company LLP
1-2013 - 12-2016
Editorial Director at Novogradac & Company LLP
9-2001 - 12-2012
Managing Editor at Novogradac & Company LLP
1-2001 - 6-2001
Managing Editor at The Orion (California State University, Chico's student paper)

Education

1998 - 2001
B.A. from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 25 Location : Walnut Creek, California, United States Job Level : Senior Designation : Senior Marketing Director at Novogradac & Company LLP
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alex

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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