Alex Szapiro in

Alex Szapiro

Organizer · DISC type Sd
Head of Brazil and Managing Partner at SoftBank Group International
📍 São Paulo, São Paulo, Brazil

Alex Szapiro is the Head of Brazil and a Managing Partner at SoftBank, leveraging over 30 years of experience in the consumer and technology sectors. His career includes pivotal roles as the former Country Manager for both Amazon and Apple in Brazil. He holds a Bachelor of Science from Faap.

He is a proponent of intellectual curiosity and continuous learning, often drawing inspiration from historical analogies and the philosophical Socratic method. Alex values the power of asking good questions, believing they are often more critical than the answers themselves, and shares leadership lessons he learned from figures like Jeff Bezos.

Unique fact: He champions a "winners and losers" investment philosophy for new technologies like AI, focusing on long-term victors rather than short-term speculative bubbles.

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Experience
18 Years
Current Role
Head of Brazil and Managing Partner
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Alex shows up

Somewhat Formal
Strong-minded
Slow Starter

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Alex cares about

Venture Capital
He focuses on identifying long-term winners in venture capital, believing that not all players in a new market will succeed, as seen in his analysis of AI.
Leadership Philosophy
He frequently shares lessons from influential leaders like Jeff Bezos and believes in the Socratic method, emphasizing that asking good questions is fundamental to finding clarity.
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Career

Work history

4-2021
Head of Brazil and Managing Partner
SoftBank Group International
9-2012 - 4-2021
Country Manager Brazil (VP)
Amazon
5-2002 - 8-2007
Country Manager
Palm
8-2012
Country Manager
Apple
Business Development Director
Submarino S/A
In the press

Media appearances

Alex Szapiro: Softbank, Amazon, Apple | Bartenders | Temp. 1 .... Featured in YouTube
See now
102 - Lessons from Amazon and high‑performance cultures (Latitud Podcast). Featured in Apple Podcasts
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Education
1988 - 1992
Bachelor of Science (BS)
Faap
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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