Alex Szapiro

Organizer
DISC Type : Sd

Head of Brazil and Managing Partner at SoftBank Group International

São Paulo, São Paulo, Brazil

Overview

Alex Szapiro is the Head of Brazil and a Managing Partner at SoftBank, leveraging over 30 years of experience in the consumer and technology sectors. His career includes pivotal roles as the former Country Manager for both Amazon and Apple in Brazil. He holds a Bachelor of Science from Faap.

He is a proponent of intellectual curiosity and continuous learning, often drawing inspiration from historical analogies and the philosophical Socratic method. Alex values the power of asking good questions, believing they are often more critical than the answers themselves, and shares leadership lessons he learned from figures like Jeff Bezos.

Unique fact: He champions a "winners and losers" investment philosophy for new technologies like AI, focusing on long-term victors rather than short-term speculative bubbles.

Personality Overview

Somewhat Formal

Strong-minded

Slow Starter

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Venture Capital
He focuses on identifying long-term winners in venture capital, believing that not all players in a new market will succeed, as seen in his analysis of AI.
Leadership Philosophy
He frequently shares lessons from influential leaders like Jeff Bezos and believes in the Socratic method, emphasizing that asking good questions is fundamental to finding clarity.
Consumer-Centric Innovation
Praises companies like MadeiraMadeira that are built around the consumer, focusing on competitive pricing, convenience, innovative logistics, and new services.

Media Appearances

Alex Szapiro: Softbank, Amazon, Apple | Bartenders | Temp. 1 .... Featured in YouTube

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102 - Lessons from Amazon and high‑performance cultures (Latitud Podcast). Featured in Apple Podcasts

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Work History

4-2021
Head of Brazil and Managing Partner at SoftBank Group International
9-2012 - 4-2021
Country Manager Brazil (VP) at Amazon
5-2002 - 8-2007
Country Manager at Palm
8-2012
Country Manager at Apple
Business Development Director at Submarino S/A

Education

1988 - 1992
Bachelor of Science (BS) from Faap

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Brazil and Managing Partner at SoftBank Group International
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alex

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alex take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alex

Personality Compatibility


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