Smruti TN

Pioneer
DISC Type : Dis

Head of Product & Business Strategy at Jio

Hyderabad, Telangana, India

Overview

Smruti leads product and business strategy for Jios AI-driven platforms, including JioEvents and JioWorkspace. With over 15 years of experience, she holds a PhD in AI in Businesses and an executive certificate from IIM Indore. Colleagues describe her as a natural leader and an excellent mentor.

Beyond her corporate role, Smruti is passionate about social causes, actively supporting childrens development and education through fundraising for organizations like the Sphoorthi family. She often shares thoughtful reflections on personal growth, the neuroscience of success, and the importance of meaningful human connection.

She won a Business Excellence Award for her work on JioEvents and previously founded and built a conversational app platform from scratch.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Business
Her PhD focused on AI in businesses, and she currently leads strategy for an "AI first" productivity suite, JioWorkspace.
Product GTM Strategy
She is responsible for the go-to-market, strategy, and customer success for major Jio products like JioEvents and JioWorkspace.
Children's Empowerment
Actively involved with the Sphoorthi family, a charitable organization, where she helps raise support for children's training and education.

Media Appearances

In Conversation with Veena Vasu & Smruti TN | #JioEvents #Jio. Featured in YouTube

See Now

Work History

12-2021
Head of Product & Business Strategy at Jio
7-2019 - 1-2022
Head of Business and Product at Cerina Studio
7-2019 - 12-2021
Head of Business & Product : Cerina Studio at KeyPoint Technologies
6-2018 - 7-2020
Manager : Chatbots / QM at KeyPoint Technologies
7-2016 - 7-2020
Manager- QM at KeyPoint Technologies

Education

9-2025 - 9-2028
PhD from Golden Gate University
11-2023 - 1-2025
Executive Certificate in Strategy and Leadership for Senior Professional from Indian Institute of Management, Indore

More Information

Social Presence :

Prographics :

Exp : N/A Location : Hyderabad, Telangana, India Job Level : N/A Designation : Head of Product & Business Strategy at Jio
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Insights For Selling To Smruti

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smruti is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Smruti

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Smruti move?

  • They are generally fast movers and can take quick decisions
  • Can Smruti take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Smruti

Personality Compatibility


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