Pablo Toledo in

Pablo Toledo

Inquirer · DISC type dc
Director of Branding & Communications at BYD Brasil
📍 São Paulo, São Paulo, Brazil

Pablo Toledo is the Director of Branding & Communications at BYD Brasil, leveraging an award-winning journalism background to shape brand narratives. A graduate of Columbia University, he specializes in storytelling, transitioning from covering major social issues to building a global technology brand. Colleagues describe him as professional, committed, and an excellent leader.

Outside of his corporate role, Pablo is a passionate football fan, specifically of the Corinthians team from São Paulo, an interest that traces back to his early career aspirations. His foundation in journalism fuels his passion for building compelling and truthful narratives in all aspects of his life.

He has won the prestigious Premio Rey de España for a television documentary on the sexual exploitation of Brazilian children.

Read the full overview →
Experience
21 Years
Current Role
Director of Branding & Communications
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Pablo shows up

ROI Conscious
Hard To Convince
Demanding

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Pablo cares about

Brand Storytelling
Defines his craft as building narratives and meaning, having helped build BYD's brand story in Brazil from an unknown entity to a symbol of desire and innovation.
Electric Mobility
As a key executive at BYD, he is deeply involved in shaping the public perception of electric vehicles and advocating for the future of sustainable mobility in Brazil.
+5 more topics Login to view topics
Career

Work history

4-2025
Director of Branding & Communications
BYD Brasil
4-2023 - 4-2025
Director of Marketing & Communications
BYD Brasil
11-2019 - 4-2023
Newsroom Manager
Record TV
3-2011 - 10-2019
Editor in Chief
Record TV
8-2007 - 3-2011
Managing Editor
Record TV
In the press

Media appearances

Pablo Toledo, Diretor de Marketing da BYD Brasil, fala sobre .... Featured in Spotify
See now
Pablo Toledo, diretor de branding e comunicação da BYD Brasil .... Featured in Instagram
+2 more appearances Login to view media
Education
2004 - 2005
MS
Columbia University - Graduate School of Journalism
1992 - 1996
B.A
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other BYD Brasil Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Pablo. Free, 10 seconds.