Pablo Toledo

Inquirer
DISC Type : dc

Director of Branding & Communications at BYD Brasil

São Paulo, São Paulo, Brazil

Overview

Pablo Toledo is the Director of Branding & Communications at BYD Brasil, leveraging an award-winning journalism background to shape brand narratives. A graduate of Columbia University, he specializes in storytelling, transitioning from covering major social issues to building a global technology brand. Colleagues describe him as professional, committed, and an excellent leader.

Outside of his corporate role, Pablo is a passionate football fan, specifically of the Corinthians team from São Paulo, an interest that traces back to his early career aspirations. His foundation in journalism fuels his passion for building compelling and truthful narratives in all aspects of his life.

He has won the prestigious Premio Rey de España for a television documentary on the sexual exploitation of Brazilian children.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Storytelling
Defines his craft as building narratives and meaning, having helped build BYD's brand story in Brazil from an unknown entity to a symbol of desire and innovation.
Electric Mobility
As a key executive at BYD, he is deeply involved in shaping the public perception of electric vehicles and advocating for the future of sustainable mobility in Brazil.
Investigative Journalism
He has a distinguished past career as a journalist, covering post-war Angola and the HIV/AIDS epidemic, and winning international awards for social issue documentaries.

Media Appearances

Pablo Toledo, Diretor de Marketing da BYD Brasil, fala sobre .... Featured in Spotify

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Pablo Toledo, diretor de branding e comunicação da BYD Brasil .... Featured in Instagram

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Pablo Toledo, diretor de Branding e Comunicação BYD Brasil (Facebook Video). Featured in Facebook

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Work History

4-2025
Director of Branding & Communications at BYD Brasil
4-2023 - 4-2025
Director of Marketing & Communications at BYD Brasil
11-2019 - 4-2023
Newsroom Manager at Record TV
3-2011 - 10-2019
Editor in Chief at Record TV
8-2007 - 3-2011
Managing Editor at Record TV

Education

2004 - 2005
MS from Columbia University - Graduate School of Journalism
1992 - 1996
B.A from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director of Branding & Communications at BYD Brasil
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Insights For Selling To Pablo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pablo is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Pablo

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Pablo move?

  • Their decision making speed is somewhere in the middle.
  • Can Pablo take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Pablo

Personality Compatibility


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