Alex Webb

Evaluator
DISC Type : DCs

Senior Account Executive - Strategic Accounts at Airtable

London Area, United Kingdom

Overview

Alex leads Airtables EMEA Media & Entertainment strategic accounts, helping clients like newsrooms and broadcasters modernize their content workflows. An MIT-certified AI strategist and Presidents Club winner, he is described by colleagues as enthusiastic, determined, and a naturally gifted salesperson.

His recent professional achievements were accomplished while also taking time for paternity leave, indicating a value placed on family and work-life integration.

He was the 2025 EMEA champion and global runner-up in Airtables AI Hackathon, beating over 100 peers to build an innovative AI application.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI-Powered Workflows
His work focuses on orchestrating ecosystems with AI agents. He is an AI Hackathon champion and holds multiple Generative AI certifications.
Media Tech Transformation
He leads the Media & Entertainment vertical in EMEA, partnering with organizations like the Daily Mail Group to simplify fragmented creative and editorial workflows.
Complex Enterprise Sales
His career history demonstrates consistent success in strategic, C-level sales roles, utilizing methodologies like MEDDIC to close large, complex deals.

Media Appearances

Alex has no verified media appearances

Work History

9-2023
Senior Account Executive - Strategic Accounts at Airtable
1-2022 - 9-2023
Founding EMEA Account Executive at Vendr
3-2021 - 2-2022
Strategic Account Executive at Contentsquare
1-2020 - 3-2021
Strategic Account Executive at InVision
1-2019 - 1-2020
Senior Enterprise Account Executive at InVision

Education

11-2025 - 1-2026
Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management
6-2005 - 11-2008
Bachelor's Degree from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : Middle Designation : Senior Account Executive - Strategic Accounts at Airtable
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alex take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alex

Personality Compatibility


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