Alex Winetzki

Editor
DISC Type : CS

R&D Director at Stefanini

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Alex Winetzki is the Founder and CEO of Woopi, the AI division of Stefanini, where he also serves as R&D Director. A pioneer in Brazils AI scene since 2012, he leads the groups AI strategy, focusing on solving real-world problems. People describe him as a visionary, dedicated, and an excellent strategist.

Outside of his leadership roles in technology, Alex is a public speaker, investor, and CrossFit enthusiast. He also humorously refers to himself as a "bad musician and good person, " showcasing a well-rounded and approachable personality.

His early career included being the Development Director for IncaGold plc, a video game company that was later acquired.

Personality Overview

Late Adopter

Skeptic

Slow Buyer

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Practical AI Results
His focus is on delivering real results and solving concrete problems, often discussing why many AI pilot projects fail to generate returns for businesses.
Operational Inefficiency
Frequently writes about how companies "bleed money" by underutilizing talent and clinging to archaic operational models that AI could transform.
Future of AI
Engages in broader discussions on AI's societal impact, the future of work, and has called for sensible regulation in the industry.

Media Appearances

Stefanini Group partners with Microsoft to integrate simultaneous translation platform into Microsoft Teams. Featured in PR Newswire

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Alex Winetzki, da Stefanini explica por que profissionais .... Featured in YouTube

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Work History

2-2016
R&D Director at Stefanini
1-2012
Fundador e CEO na Woopi at Woopi Stefanini
1-2007
Founder and CEO at Woopi
2-1998 - 9-2006
Development Director at IncaGold plc

Education

2000 - 2001
Education details unavailable from USP - Universidade de São Paulo
1994 - 1998
Education details unavailable from Universidade Católica Dom Bosco

More Information

Social Presence :

Prographics :

Exp : 27 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Leadership Designation : R&D Director at Stefanini
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alex

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alex take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alex

Personality Compatibility


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