Alex Woodcraft

Enthusiast
DISC Type : i

Chief Executive Officer at Monixa

Bracknell, England, United Kingdom

Overview

Alex is the CEO of Monixa, with over 15 years of experience in the UK consumer credit sector. Described by colleagues as smart and effective, he excels at managing credit portfolios and product strategy to achieve profitable growth. He holds a Bachelor of Science from Royal Holloway, University of London.

Outside of his professional life, Alex has shown an appreciation for different cultures, recently sharing a positive experience of visiting Baku, Azerbaijan. He particularly enjoyed meeting new team members and learning about local traditions, including celebrating the Novruz festival for the first time.

He is launching Monixa, a start-up lender dedicated to delivering fairer subprime credit opportunities.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Fairer Subprime Credit
He is the founder and CEO of Monixa, a startup explicitly created to provide fairer credit opportunities to the subprime market.
FinTech Growth
His career focuses on delivering sustainable and profitable growth within the FinTech sector by managing large credit portfolios and developing go-to-market strategies.
Product Management
He has extensive experience in directing product roadmaps and has been praised for his strong understanding of market trends and product development.

Media Appearances

Alex has no verified media appearances

Work History

12-2025
Chief Executive Officer at Monixa
5-2025 - 12-2025
Chief Executive Officer - Credit Services at Guavapay
2-2025 - 5-2025
Credit Services - Non-Exec Director at Guavapay
11-2024 - 5-2025
Head of Credit Products at Guavapay
11-2016 - 10-2024
Director - Consumer Lending | Marketing & Product at GAIN Credit

Education

2006 - 2009
Bachelor of Science (BSc) from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bracknell, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Monixa
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • They can take some low-probability risks if needed.

You And Alex

Personality Compatibility


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