Alexa Heinzelmann

Examiner
DISC Type : cs

Head Of International Marketing at igus GmbH

Cologne Bonn Region, Germany

Overview

Alexa Heinzelmann leads international marketing at igus GmbH, drawing on her extensive experience in brand and campaign management. A graduate of Pforzheim University, she is described by colleagues as a "great leader of leaders" who energizes her team and excels at coordinating complex projects and marketing roadshows.

Alexa demonstrates a strong commitment to environmental sustainability, actively promoting and supporting initiatives aimed at creating a circular economy. She has a clear passion for community-based projects, such as efforts to clean plastic waste from the Rhine river, blending her professional focus with personal values.

She personally authors content about visiting partners for the companys award-winning "chainge" plastics recycling program.

Personality Overview

Tough To Convince

Overcautious

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Plastics Recycling
Champions igus's "chainge" program and related initiatives, frequently posting about the importance of creating a circular economy for plastics.
Low-Cost Automation
Leads marketing efforts for igus's automation solutions, including organizing a multi-city PR roadshow to showcase the technology.
Environmental Cleanup
Shows personal support for volunteer-led environmental projects, highlighting initiatives like the "Rheinkrake" floating waste trap on the Rhine.

Media Appearances

Alexa has no verified media appearances

Work History

8-2016
Head Of International Marketing at igus GmbH
3-2013 - 8-2016
Brand and Campaign Manager at Peek & Cloppenburg KG Düsseldorf
5-2011 - 9-2012
Senior Projektmanager at Jung von Matt
8-2009 - 4-2011
Account Executive at kempertrautmann Werbeagentur

Education

10-2004 - 7-2009
Diplom from Pforzheim University
9-2006 - 2-2007
Betriebswirtschaftslehre from Ecole Superieure de Commerce de Lille

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cologne Bonn Region, Germany Job Level : Mid-senior Designation : Head Of International Marketing at igus GmbH
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alexa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alexa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alexa

Personality Compatibility


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