Alexa Vick

Examiner
DISC Type : cs

Freelance Senior Art Director – gold&kind at gold&kind Art Direction

Lindau, Bavaria, Germany

Overview

Alexa Vick is the founder and Art Director of gold&kind, specializing in brand design and strategy for lifestyle brands. A trained Communications Designer with experience at TOWA and Gruner + Jahr, she excels at creating clear visual systems. People who have worked with her describe her as outstanding, professional, and strategically curious.

Outside of her direct client work, Alexa shows a keen interest in high-end fashion and branding trends, following industry leaders like Vogue and Bottega Veneta. She values genuine partnership and structure in collaborations, believing that clear processes and commitment are essential for success and avoiding wasted investment.

She uniquely describes her working method as "strategy (with a lot of disco in the collaboration). "

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Strategic Brand Design
Emphasizes that brand design must be built on strategy, clarity, and systems to deliver performance and stand out from the competition.
Holistic Branding
Believes a brand's identity is reflected in every detail, including internal processes and team communication, not just external visuals.
Customer-Centric Focus
Advocates for designing primarily for the target audience rather than the client's personal taste to build trust and drive revenue.

Media Appearances

Alexa has no verified media appearances

Work History

4-2021
Freelance Senior Art Director – gold&kind at gold&kind Art Direction
1-2020 - 4-2021
Senior Art Director at TOWA. the digital growth company.
2-2019 - 12-2019
Art Director at TOWA. the digital growth company.
4-2018 - 1-2019
Graphic Designer Creative Solutions at Gruner + Jahr GmbH
4-2016 - 3-2018
Werkstudent Graphic Designer Creative Solutions at Gruner + Jahr GmbH

Education

2016 - 2018
Kommunikationsdesigner from FSG Freie Schule für Gestaltung

More Information

Social Presence :

Prographics :

Exp : 12 Location : Lindau, Bavaria, Germany Job Level : Senior Designation : Freelance Senior Art Director – gold&kind at gold&kind Art Direction
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alexa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alexa take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alexa

Personality Compatibility


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