Alexander Bedford

Pioneer
DISC Type : Dsi

Founder at The Enablizer

Greater Sydney Area, Australia

Overview

Alexander Bedford is the Founder of The Enablizer, specializing in modern sales enablement to drive significant revenue growth. An MSc graduate from the University of Lincoln, colleagues describe him as an innovative, resourceful, and personable thought leader who delivers impactful sales outcomes.


He recently delivered the opening keynote at the Sales Enablement Summit in Sydney, titled "It’s The End Of The World As We Know It (And I Feel Fine)".

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Modern Sales Enablement
He is a keynote speaker on adapting sales enablement to the fastest-ever changing environment for buyers and sellers.
AI for Sales
His work involves the pragmatic use of AI to create a competitive advantage and accelerate sales deals.
Go-To-Market Strategy
He has experience leading GTM enablement globally, building capability across internal and partner revenue teams at companies like ColorTokens.

Media Appearances

Alexander has no verified media appearances

Work History

5-2025
Founder at The Enablizer
5-2024 - 4-2025
GTM Enablement Lead at ColorTokens Inc.
Global Sales Enablement Director at Fortinet
Sales Readiness Manager APAC & Japan at Fortinet
1-2021 - 5-2021
Academy Partner and Channels Manager at CyberCX

Education

Diploma from INSEAD
MSc from University of Lincoln

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Founder at The Enablizer
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alexander

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are generally fast movers and can take quick decisions
  • Can Alexander take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alexander

Personality Compatibility


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