Alexander Derkach

Energizer
DISC Type : I

Chief Operating Officer at Playrix

County Dublin, Ireland

Overview

Alexander Derkach serves as the Chief Operating Officer at Playrix, bringing extensive experience in game development and organizational transformation from his time at Wargaming and EPAM Systems. A PMI-certified Project Manager and specialist from Belarusian State University, colleagues consistently describe him as intelligent, reliable, and result-oriented.

He possesses deep creative expertise in developing competitive gameplay and in-game socialization features, delivering them as platform-level solutions to multiple studios.

Personality Overview

Believer

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Competitive Gameplay
Led the development of competitive gaming and in-game socialization platforms and services during his tenure at Wargaming.
F2P Game Development
Has broad experience in creating and delivering AAA Free-to-Play (F2P) games, a core model for both Playrix and his previous company, Wargaming.
Organizational Transformation
Proven ability in running large-scale organizational transformations and building cross-functional, product-oriented teams from the ground up.

Media Appearances

Results 2020: Alexander Derkach from Playrix about the main thing .... Featured in WNHUB.io

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Results of 2021: Alexander Derkach from Playrix about the main thing for the year. Featured in App2Top.com (Industry)

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Results of 2019: Alexander Derkach from Playrix about the main thing for the year. Featured in App2Top.com (Itogi_2019)

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Work History

10-2023
Chief Operating Officer at Playrix
11-2017
Head of Marketing at Playrix
5-2017 - 11-2017
Delivery Director at EPAM Systems
4-2015 - 5-2017
Development Director at Wargaming
3-2014 - 4-2015
Program Manager at Wargaming

Education

1997 - 2003
Specialist from Belarusian State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : County Dublin, Ireland Job Level : Leadership Designation : Chief Operating Officer at Playrix
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alexander

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alexander take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alexander

Personality Compatibility


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