Alexander Ives in

Alexander Ives

Observer · DISC type ic
Snr Director of Technology at Boden
📍 London, England, United Kingdom

Alexander is the Senior Director of Technology at Boden, where he spearheads the companys significant technological modernization. He leads teams across product, architecture, and data, focusing on implementing high-impact, low-risk solutions. He holds a Bachelors degree in Economics from Cardiff University.

His career journey includes a foundation in the financial services sector with roles at Morgan Stanley and BNY Mellon before transitioning into technology and retail. People who have worked with him describe him as a multi-talented individual with strong leadership skills and a pragmatic, positive attitude.

He is currently overseeing the rollout of an AI platform to directly influence pricing and inventory decisions during critical sales periods.

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Experience
17 Years
Current Role
Snr Director of Technology
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Alexander shows up

Assertive
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Alexander cares about

AI in Retail
He is leading Boden's implementation of an AI platform to optimize pricing and inventory, directly impacting profitability during key sales moments.
Platform Modernization
He has spoken about Boden's five-year modernization journey, which includes migrating from legacy systems to platforms like Shopify to reduce costs and improve agility.
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Career

Work history

5-2014
Snr Director of Technology
Boden
10-2011 - 2-2014
Financial Services Supervisor / Business Analyst
Syniverse
7-2009 - 8-2011
Playworker
Vale of Glamorgan Council
10-2008 - 11-2008
Employee Trading Representative
Morgan Stanley
9-2006 - 9-2007
Settlements Clerk
BNY Mellon
In the press

Media appearances

Boden partners with Peak. Featured in Home of Direct Commerce
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Education
2007 - 2011
Economics Bsc
Cardiff University / Prifysgol Caerdydd
A level's;
KINGS COLLEGE, London
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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