Alexander Ives

Observer
DISC Type : ic

Snr Director of Technology at Boden

London, England, United Kingdom

Overview

Alexander is the Senior Director of Technology at Boden, where he spearheads the companys significant technological modernization. He leads teams across product, architecture, and data, focusing on implementing high-impact, low-risk solutions. He holds a Bachelors degree in Economics from Cardiff University.

His career journey includes a foundation in the financial services sector with roles at Morgan Stanley and BNY Mellon before transitioning into technology and retail. People who have worked with him describe him as a multi-talented individual with strong leadership skills and a pragmatic, positive attitude.

He is currently overseeing the rollout of an AI platform to directly influence pricing and inventory decisions during critical sales periods.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

AI in Retail
He is leading Boden's implementation of an AI platform to optimize pricing and inventory, directly impacting profitability during key sales moments.
Platform Modernization
He has spoken about Boden's five-year modernization journey, which includes migrating from legacy systems to platforms like Shopify to reduce costs and improve agility.
Customer Data Strategy
He drove the adoption of a customer data platform (Ometria) to create a single view of the customer and deliver personalized experiences across all channels.

Media Appearances

Boden partners with Peak. Featured in Home of Direct Commerce

See Now

Work History

5-2014
Snr Director of Technology at Boden
10-2011 - 2-2014
Financial Services Supervisor / Business Analyst at Syniverse
7-2009 - 8-2011
Playworker at Vale of Glamorgan Council
10-2008 - 11-2008
Employee Trading Representative at Morgan Stanley
9-2006 - 9-2007
Settlements Clerk at BNY Mellon

Education

2007 - 2011
Economics Bsc from Cardiff University / Prifysgol Caerdydd
A level's; from KINGS COLLEGE, London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Snr Director of Technology at Boden
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexander

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Alexander take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alexander

Personality Compatibility


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