Alexander Mukanos

Critic
DISC Type : C

Co-Founder, Chief Growth & Marketing Officer at Better Buy

Los Angeles Metropolitan Area, United States

Overview

Alexander Mukanos is the founder of Myneral and co-founder of Better Buy, ventures that merge technology with purpose. He builds brands that promote intentional living and conscious choices, drawing on his experience as a creative director in luxury real estate and his education from the University of Southern California.

Deeply motivated by compassion, Alexander aims to bring positivity into peoples daily lives through his work. He values creating genuine, accessible experiences that help people feel more grounded and connected. His personal drive is rooted in making his family and loved ones proud, who are his biggest supporters.

He once created a product for himself that resonated with 42 million other people.

Personality Overview

Critic

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Purpose-driven Brands
He founded Myneral and Better Buy to build products that blend technology with purpose, helping people live more intentionally.
Mindfulness & Tech
His venture, Myneral, was born from a desire to use technology to deliver daily affirmations and create small moments of self-care.
Conscious Consumerism
As the co-founder of Better Buy, he is focused on bringing transparency to e-commerce by exposing harmful products and suggesting better alternatives.

Media Appearances

Alexander has no verified media appearances

Work History

3-2025
Co-Founder, Chief Growth & Marketing Officer at Better Buy
11-2024
Creative Director of Brand Strategy at BZP Group
9-2023
Founder at Myneral
6-2023 - 8-2023
Interior Design Intern at WENDY WORD DESIGN LLC

Education

2021 - 2024
Bachelor of Science - BS from University of Southern California
2020 - 2021
Business Law from Loyola Marymount University, College of Business Administration

More Information

Social Presence :

Prographics :

Exp : 2 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder, Chief Growth & Marketing Officer at Better Buy
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alexander

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alexander take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alexander

Personality Compatibility


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