Ismael Ordaz Reyes

Questioner
DISC Type : c

Co-founder// CPTO at SLNG//

Greater Barcelona Metropolitan Area, Spain

Overview

Ismael Ordaz Reyes is the Co-founder and CPTO of SLNG//, a company building global infrastructure for Speech AI. He combines a background in Business Administration and Media Design with extensive experience leading product teams at companies like Immfly and Baseten, focusing on bringing innovative technology to market.

Outside of his company, Ismael is deeply involved in the global tech community. He actively participates in and sponsors events like the HackBarna hackathon and AI meetups in Amsterdam and San Francisco, demonstrating a passion for fostering collaboration and supporting fellow developers building VoiceAI products.

His company, SLNG//, recently raised a significant $3. 9M in a pre-seed funding round to accelerate its mission.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Voice AI Infrastructure
As Co-founder and CPTO of SLNG//, he is building a "radically global" infrastructure for Speech AI to serve a worldwide user base.
AI Community Building
Actively participates in, sponsors, and supports community events like the HackBarna hackathon and MLOps meetups in Amsterdam to help other VoiceAI builders.
Global Go-to-Market
His previous role at Baseten focused on GTM for the EMEA region, and his current mission with SLNG// is explicitly global in scale.

Media Appearances

Ismael has no verified media appearances

Work History

9-2025
Co-founder// CPTO at SLNG//
2-2025 - 8-2025
GTM EMEA at Baseten
1-2022 - 4-2024
Product Director at Immfly
7-2021 - 1-2022
Head of Product at Immfly
11-2019 - 1-2022
Product Owner / Product manager at Immfly

Education

2011 - 2015
Media Design (UX/UI) from Istituto Europeo di Design
2007 - 2010
Business Administration and Management from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Co-founder// CPTO at SLNG//
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Insights For Selling To Ismael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ismael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ismael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ismael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ismael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ismael

Personality Compatibility


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