Alexander Romero in

Alexander Romero

Commander · DISC type D
Sr. Director, Marketing at Broadcom Software
📍 Reston, Virginia, United States

Alexander is an executive product leader with twenty years of experience in enterprise SaaS, specializing in multi-cloud infrastructure, GTM strategy, and product marketing. He holds a BS in Computer Engineering from Purdue University and an MBA from Xavier University. Colleagues describe him as a can-do team leader, motivator, and an expert in simplifying complex technology.

Outside of his executive roles, Alexander has a keen interest in personal development and continuous learning. He is an avid listener of long-form podcasts, drawing insights from authors like James Clear, the writer of "Atomic Habits, " to gain new perspectives on improvement and strategy.

Unique fact: Alexander has an ethos of breaking devices to understand their inner workings, enjoying pushing technology to its limits to make it stronger and more resilient.

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Experience
24 Years
Current Role
Sr. Director, Marketing
Job Level
Senior
Location
Reston, Virginia, United States
Personality Overview

How Alexander shows up

Decisive
Impact-Driven
Strong-Willed

They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Priorities

Topics Alexander cares about

Multi-Cloud Strategy
Hosted the "Multi-Cloud Expedition, " a recurring LinkedIn Live show and podcast series, establishing thought leadership for VMware in the multi-cloud space.
Enterprise Go-to-Market
Has extensive experience building and leading product marketing organizations to champion enterprise software from concept to global sale and distribution.
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Career

Work history

11-2023
Sr. Director, Marketing
Broadcom Software
6-2022 - 11-2023
Sr. Director, Cross-Cloud Services Product Marketing
VMware
7-2018 - 6-2022
Director of Strategy, End User Computing Chief Technologist Office - Outbound Product Management
VMware
2017 - 2018
VP, Enterprise Marketing
Yubico
12-2016 - 8-2017
Sr. Director, Head of Global Product & Partner Marketing
MobileIron
In the press

Media appearances

Alexander Romero, Author at VMware Multi‑Cloud Blog. Featured in VMware Multi‑Cloud Blog
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VMware's Alexander Romero shares advice on how to .... Featured in YouTube
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Education
BS
Purdue University
Master of Business Administration - MBA
Xavier University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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