Alexander Romero

Commander
DISC Type : D

Sr. Director, Marketing at Broadcom Software

Reston, Virginia, United States

Overview

Alexander is an executive product leader with twenty years of experience in enterprise SaaS, specializing in multi-cloud infrastructure, GTM strategy, and product marketing. He holds a BS in Computer Engineering from Purdue University and an MBA from Xavier University. Colleagues describe him as a can-do team leader, motivator, and an expert in simplifying complex technology.

Outside of his executive roles, Alexander has a keen interest in personal development and continuous learning. He is an avid listener of long-form podcasts, drawing insights from authors like James Clear, the writer of "Atomic Habits, " to gain new perspectives on improvement and strategy.

Unique fact: Alexander has an ethos of breaking devices to understand their inner workings, enjoying pushing technology to its limits to make it stronger and more resilient.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Multi-Cloud Strategy
Hosted the "Multi-Cloud Expedition, " a recurring LinkedIn Live show and podcast series, establishing thought leadership for VMware in the multi-cloud space.
Enterprise Go-to-Market
Has extensive experience building and leading product marketing organizations to champion enterprise software from concept to global sale and distribution.
Generative AI Adoption
He has led discussions and appeared on podcasts covering VMware's Private AI solutions, focusing on helping enterprises adopt AI with privacy and compliance.

Media Appearances

Alexander Romero, Author at VMware Multi‑Cloud Blog. Featured in VMware Multi‑Cloud Blog

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VMware's Alexander Romero shares advice on how to .... Featured in YouTube

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Join Alexander Romero – Senior Director of Cross‑Cloud Services at VMware (Rick Wal) – VMware Facebook Video. Featured in Facebook

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Work History

11-2023
Sr. Director, Marketing at Broadcom Software
6-2022 - 11-2023
Sr. Director, Cross-Cloud Services Product Marketing at VMware
7-2018 - 6-2022
Director of Strategy, End User Computing Chief Technologist Office - Outbound Product Management at VMware
2017 - 2018
VP, Enterprise Marketing at Yubico
12-2016 - 8-2017
Sr. Director, Head of Global Product & Partner Marketing at MobileIron

Education

BS from Purdue University
Master of Business Administration - MBA from Xavier University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Reston, Virginia, United States Job Level : Senior Designation : Sr. Director, Marketing at Broadcom Software
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alexander

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alexander take some risk or not?

  • The risks don’t matter much to them.

You And Alexander

Personality Compatibility


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