Alexander Sommer in

Alexander Sommer

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Director of Data Engineering & AI at LoyaltyLion
📍 United Kingdom

Alexander is the Director of Data & AI at LoyaltyLion, specializing in building AI capabilities that enhance customer understanding and retention. Educated at Heriot-Watt University, he has a history of scaling data teams and successfully taking LLM-powered features from concept to production. People who have worked with him describe him as innovative.

Outside of his formal role, Alexander is a dedicated learner who stays current with the latest AI trends by listening to a curated set of podcasts. His education included advanced Spanish for business, suggesting an appreciation for international communication. He actively shares his insights on AIs practical applications with his network.

Unique fact: He has architected and delivered production LLM-powered features, demonstrating a deep expertise in moving AI from research to real-world application.

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Experience
13 Years
Current Role
Director of Data Engineering & AI
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Alexander cares about

Customer Retention
His work and public posts focus on analyzing loyalty behavior and using data insights, rather than ad spend, to drive revenue and customer retention.
Agentic AI
He follows the practical application of agentic AI, noting that the industry's real breakthroughs are happening in delivery and infrastructure, not just model size.
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Career

Work history

5-2023
Director of Data Engineering & AI
LoyaltyLion
3-2021 - 5-2023
Engineering Manager - Data & ML
Stuart
12-2019 - 3-2021
Manager - Data Analytics & Data Engineering
PwC UK
6-2018 - 12-2019
Senior Associate - Business Intelligence & Data Engineering
PwC UK
9-2017 - 7-2018
Senior Data Engineer
Fujitsu UK
In the press

Media appearances

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Education
2011 - 2015
IBML with Spanish
Heriot-Watt University
2013 - 2014
Business management
Universidad Pontificia Comillas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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