Alexander Sommer

Sharpshooter
DISC Type : DC

Director of Data Engineering & AI at LoyaltyLion

United Kingdom

Overview

Alexander is the Director of Data & AI at LoyaltyLion, specializing in building AI capabilities that enhance customer understanding and retention. Educated at Heriot-Watt University, he has a history of scaling data teams and successfully taking LLM-powered features from concept to production. People who have worked with him describe him as innovative.

Outside of his formal role, Alexander is a dedicated learner who stays current with the latest AI trends by listening to a curated set of podcasts. His education included advanced Spanish for business, suggesting an appreciation for international communication. He actively shares his insights on AIs practical applications with his network.

Unique fact: He has architected and delivered production LLM-powered features, demonstrating a deep expertise in moving AI from research to real-world application.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

ROI Driven

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Customer Retention
His work and public posts focus on analyzing loyalty behavior and using data insights, rather than ad spend, to drive revenue and customer retention.
Agentic AI
He follows the practical application of agentic AI, noting that the industry's real breakthroughs are happening in delivery and infrastructure, not just model size.
Scaling Data Teams
He successfully grew an analytics organization from 6 to 21 professionals plus satellite teams by applying Data Mesh principles in a previous role.

Media Appearances

Alexander has no verified media appearances

Work History

5-2023
Director of Data Engineering & AI at LoyaltyLion
3-2021 - 5-2023
Engineering Manager - Data & ML at Stuart
12-2019 - 3-2021
Manager - Data Analytics & Data Engineering at PwC UK
6-2018 - 12-2019
Senior Associate - Business Intelligence & Data Engineering at PwC UK
9-2017 - 7-2018
Senior Data Engineer at Fujitsu UK

Education

2011 - 2015
IBML with Spanish from Heriot-Watt University
2013 - 2014
Business management from Universidad Pontificia Comillas

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Director of Data Engineering & AI at LoyaltyLion
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alexander

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alexander take some risk or not?

  • The risks don’t matter much to them.

You And Alexander

Personality Compatibility


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