Alexander Straffin

Energizer
DISC Type : I

VP, Professional Services at CARET

San Diego, California, United States

Overview

Alexander Straffin is the VP of Professional Services at CARET, where he leverages extensive experience in IT solutions and project management. An alumnus of Lyndon Institutes Computer Technology program, he has a background in technology consulting and has founded his own company, SquaQr, demonstrating a strong entrepreneurial drive.

Outside of his tech career, Alexander has diverse interests that include entrepreneurship in the beverage industry as a founding member of Preference Beer. He also shows a keen passion for high-performance automobiles, specifically following the developments of kit car companies like Factory Five Racing.

He was a founding member of a brewing company called Preference Beer.

Personality Overview

Believer

Imaginative

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Legal Tech Services
As VP of Professional Services at CARET, he leads the implementation and management of technology solutions for legal and accounting firms.
IT Leadership
His career includes directing IT managed services, overseeing complex projects, and leading cross-functional teams of IT professionals at companies like PlumChoice.
Hiring Top Talent
Actively posts about critical hiring needs at CARET, seeking individuals for senior roles in customer support and solutions consulting to expand his teams.

Media Appearances

Alexander has no verified media appearances

Work History

2-2025
VP, Professional Services at CARET
8-2022 - 2-2025
Sr. Director, Implementation & Professional Services at CARET
10-2018 - 8-2022
Sr. Director of Implementation at CARET
Director, IT Managed Services at PlumChoice
Manager, Technical Operations at PlumChoice

Education

1998 - 2002
Computer Technology from Lyndon Institute

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Diego, California, United States Job Level : Senior Designation : VP, Professional Services at CARET
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alexander

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alexander take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alexander

Personality Compatibility


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