Alexandra Bernadotte

Evaluator
DISC Type : dcs

Founder & CEO at Beyond 12

Oakland, California, United States

Overview

Alexandra has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Alexandra has no verified topics they care about

Media Appearances

Alexandra has no verified media appearances

Work History

11-2009
Founder & CEO at Beyond 12
1-2021
Board Member at Cengage Group
1-2025
Distinguished Visitor at Stanford University
5-2022
Member at The WIE Suite
10-2018
Pahara-Aspen Fellow at Pahara Institute

Education

2006 - 2007
MA from Stanford University Graduate School of Education
BA from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Oakland, California, United States Job Level : Leadership Designation : Founder & CEO at Beyond 12
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alexandra

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alexandra take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alexandra

Personality Compatibility


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