Allison Martin-Fong

Enthusiast
DISC Type : i

Director, Content Planning at BBC Studios

New York, New York, United States

Overview

Allison Martin-Fong is the Director of Content Planning at BBC Studios, where she oversees descriptive metadata, artwork, and avails deliveries for North America. A graduate of Columbia University, she was instrumental in launching the BritBox and BBC Select streaming services and is passionate that "bad metadata should never happen to good people."

Allison is a dedicated mentor for RISE, an organization supporting women in the broadcast media and entertainment technology industry. She is an active participant in their mentorship program, working to empower other women and help them advance their careers in the media technology sector.

She was the recipient of the BBC Studios Global Operations Award for "Think Big Ideas and Take Smart Risks."

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Content Metadata
Her role is centered on overseeing the creation and management of descriptive metadata, and she has publicly posted about hiring for these roles on her team.
Women in Media
Serves as a mentor for RISE, a global organization supporting gender diversity and empowering women in the media technology industry.
Streaming Service Launches
Played an instrumental role in the successful operational launches of both the BritBox and BBC Select streaming services for the BBC.

Media Appearances

BBC Studios Audio strengthens leadership with senior editorial and commercial hires. Featured in Podnews

See Now

Work History

7-2023
Director, Content Planning at BBC Studios
5-2019 - 7-2023
Senior Manager, Content Planning, Global Operations at BBC Studios
7-2015 - 5-2019
Content Planning Manager, Digital Distribution at BBC Studios
9-2011 - 11-2011
Intern - Nick Premium Games at MTV Networks / Nickelodeon
2-2011 - 5-2011
Intern – Nick Digital, Content and Programming at MTV Networks / Nickelodeon

Education

2010 - 2011
Master of Arts from Teachers College, Columbia University
2005 - 2009
Bachelor of Arts from Willamette University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Content Planning at BBC Studios
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Allison

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Allison take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Allison

Personality Compatibility


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